As difficult as it is to pick and buy new software, the adoption process poses a new challenge once the purchase is completed. No matter how intuitive the product is, there’s always some learning curve to go through. What’s more, even experienced users might not be using the software to its full potential.
That is why we created a three-step hands-on guide to help you get the most out of Flowla and create THE best interactive, personalized space for your potential customers.
Whether today is your day one the flow creator or you are an experienced surfer, here are some tips and tricks to build a perfect deal room. Let’s dive right in!
Let’s start with the foundation for dealing with your digital room. All your resources, action items, and stakeholders will be in one digital room, so make sure to lay a proper groundwork for it.
We all love a warm, personalized welcome, even though 54% of customers expected to have a personalized experience. With Flowla, we offer you two ways to greet the stakeholders entering your deal room:
The key is to increase brand awareness every step of the way, and one key ingredient is to add a personalized background that aligns with your brand identity. You can use solid or gradient colours, or even better, add pictures from your library or search from Unsplash directly. Selecting the one that reflects your target company's field of activity is even more impactful.
Awareness of the target company is one thing; showing your awareness is another. Assigning a target company to your flow will make it even more personalized. This personalized touch captures their attention and highlights your dedication to a tailored experience. When prospects see their branding in your flows, it enhances connection and builds trust.
Once you add your target company, our editor automatically brands your flow with their logo, name, and colors. You can always make custom edits to change the logo to a different one (like the one used on their LinkedIn profile instead of their website).
You don’t need to do the same thing every single time. We offer you the Templates section that includes Flowla suggestions, where we generated some example templates or ones that include your perfect flows. To add your flow to the templates, just click the save it as a template button — it’s that easy!
💡Pro tip: Use variables in your template names. When you assign a target company to a flow, the company name will be automatically pulled from your database and populated in the title.
Once our foundation is ready, it is time to work on your deal room's navigation and functionality. This step focuses on making your deal room user-friendly and intuitive for your buyers.
Deep links allow customers to jump straight to the related link without hassle. Adding hyperlinks, like this one about our digital sales rooms, creates a smoother experience for your customers, saves their time, and makes your content more engaging and easy to navigate.
💡Pro tip: Using deep links in the welcome stage or process timeline will create shortcuts and help customers reach more information.
You should gather everyone on the same page to discuss the next steps and the roadmap. You cannot be on a road trip where everyone is debating the next destination, right? Your customers should see their path clearly and be confident about what comes next and when. Hence, you should specify the timeline and objectives to create transparency and alignment in your process.
💡 Pro tip: You can create charts within Flowla to capture the timelines and objectives by adding dates or deep links to steps corresponding to key phases in your process.
💡 Pro tip: Flowla offers Mutual Action Plans to help with the timelines and objectives step. By breaking down your process into stages, defining the actions, adding resources, and getting everyone on the same page, you will turn your entire flow into a collaborative workspace.
We told you we are helping you create a collaborative environment, so it wouldn’t be possible without actions. Add and assign actions to your flow to clarify tasks by defining assignees, responsibilities, and timelines. Actions ensure that all stakeholders are working towards the same goal. So, here are some types of actions you can add:
💡 Pro tip: We also send notifications on your behalf to the assignees when an action is assigned and on the due date to remind them that it needs to be completed.
Dynamic variables prevent you from manually inputting things every single time you flow, making your deal room dynamic. Every time you assign a target company to a flow, its name will get populated automatically using variables.
💡 Pro tip: Create templates which include variables. Instead of titling your flow Your company’s name <> Your target company’s name, use the variable target_company.name and watch it capture the name of your new target company in each flow.
Annotations are perfect when you want to add more information to your flows but don’t want it to stand out and take over an entire stage. You can add these comments in your flow section and provide clarity, valuable insights, and notes. And while you are doing that, you won’t disturb your customers since they can easily toggle the annotations on or off.
Now, let’s explore your flows' advanced features and improved security as the third essential step for creating a perfect deal room. These tips will help you increase the functionality of your deal room and be well-organized.
In the world of decision-making, information is power. To stay ahead, you need to know exactly who is engaging with your flows. That’s where the email gate comes in.
By enabling the email gate, you gain invaluable insights into your flow viewers, helping you identify key stakeholders and make informed decisions. So there will be no anonymous people surfing in your flow.
When you enable the email gate, at the beginning of the flow, the first-time viewers will be asked where their email is requested. As a flow creator, you can have an email database from that flow with additional information such as their engagement time, last seen, steps seen, time spent, rating, and number of sessions.
Sometimes, you can add important and secret information to your flow and want only the relevant people to see it, so you want an extra layer of security. You can easily enable password protection by opening the settings and determining the password. As the last step, don’t forget to share the password with your stakeholders.
When you use a template with all steps or want to create all steps simultaneously but don’t want your customers to see all those steps, we've got you covered. Flowla has visibility settings that allow it to lock or hide stages or give restricted access for some or whole stages in your flow:
💡Pro Tip: You can automate stage visibility, making stages available only after all actions in a previous stage are completed. This ensures a smooth, step-by-step process for your customers.
We all experienced that our priorities shifted, and what started as set in stone changed in the meantime. We understand you, so we have added relative due dates to the flows so you can easily tie a due date to specific conditions in your process.
When we are planning something, whether it is an onboarding process or a product release, seeing the process and to-dos as a big picture helps us. So, here is our favorite: the Gantt Chart. You can add a Gantt Chart view to see the long-term process and ensure both you and your customers have a comprehensive overview of the entire journey.
💡 Pro tip: Completed actions get marked in green inside the Gantt Chart. Whenever you need a quick snapshot of where you are and what’s next in the process, look at the Gantt Chart. For a closer look, double-click on any action to just go straight to the corresponding step in the flow.
Make data-driven decisions with detailed insights about your process. Flowla offers revenue intelligence, including information such as the most active flows, involved stakeholders, how much time your viewers spent, which steps captured their attention, and potential opportunities or bottlenecks for improvement.
💡 Pro tip: From Share Settings, enable the Toggle called Require viewer's email so that Flowla can identify each flow viewer.
Creating an effective deal room is key to driving better collaboration and moving deals forward. With Flowla, setting up those essential flows can be straightforward, but we also know that getting started with new tools can sometimes feel overwhelming.
To help, we offer personal workshops where we guide you through each step of setting up your flows. Our goal is to ensure you're comfortable with the process and equipped to make the most out of the platform. In the early stages of adoption, we'll be there to provide support and help you get things running smoothly.
Are you ready to take your sales and onboarding process to the next level? Get started with Flowla today, or book a demo for further support and guidance.
Create your first 5 flows for free. No credit cards, no commitments.
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