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Sales Therapy

Listen to the leadership stories, career-defining moments, and secret tips & tricks of top revenue leaders and founders that made them the experts we admire today.

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July 17, 2024

From Hospitality to Customer Success with Madelyn DePrey

In this Sales Therapy episode, Madelyn DePrey and Alper Yurder discuss the nuances of customer success in the tech industry, drawing from Madelyn's diverse background in hospitality and her current role as Global VP of Customer Success at Aircall.
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June 19, 2024

Mastering GTM Strategies and Personal Branding with Hannah Ajikawo

In this Sales Therapy episode, Hannah Ajikawo and Alper Yurder discuss the challenges faced by sales teams, the importance of personal branding, and the need for continuous learning and improvement.
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June 12, 2024

Optimizing Your Sales Pipeline for Success with Jonathon Ilett

In this Sales Therapy episode, Jonathon Ilett shares his insights on aligning sales and customer success teams, leveraging data for informed decisions, and the importance of strong leadership in scaling sales operations.

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About Sales Therapy

All successful revenue leaders faced major career challenges, rose to the occasion, and became the experts we admire today.

Your host, Alper Yurder is an ex-sales leader who’s now the Co-founder of Flowla. On Sales Therapy, he aims to explore the skills and stories that make an excellent leader, with a pinch of vulnerability.

Join Alper as his guests share their leadership stories, career-defining moments that made them the experts that we admire today as well as their secret tips & tricks behind their success.

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All
July 17, 2024

From Hospitality to Customer Success with Madelyn DePrey

In this Sales Therapy episode, Madelyn DePrey and Alper Yurder discuss the nuances of customer success in the tech industry, drawing from Madelyn's diverse background in hospitality and her current role as Global VP of Customer Success at Aircall.
All
June 19, 2024

Mastering GTM Strategies and Personal Branding with Hannah Ajikawo

In this Sales Therapy episode, Hannah Ajikawo and Alper Yurder discuss the challenges faced by sales teams, the importance of personal branding, and the need for continuous learning and improvement.
All
June 12, 2024

Optimizing Your Sales Pipeline for Success with Jonathon Ilett

In this Sales Therapy episode, Jonathon Ilett shares his insights on aligning sales and customer success teams, leveraging data for informed decisions, and the importance of strong leadership in scaling sales operations.
All
June 5, 2024

Sales and Leadership Mastery with Jacob Karp

In this Sales Therapy episode, Jacob Karp and Alper Yurder discuss modern business practices and leadership strategies for creating resilient and innovative organizations. The session highlights how leaders can navigate challenges, foster a positive work culture, and drive success in a dynamic business environment while sharing practical tips and real-world examples.
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May 29, 2024

Sales Strategies and Founder Insights with Jeff Whitlock

In this episode, Jeff Whitlock shares his journey, including the strategic shifts Grain has undertaken, the lessons learned from hiring sales experts, and the value of embracing sales from the outset.
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May 22, 2024

Emergence of Fractional Roles in Revenue Leadership with Tom Glason

In this Sales Therapy episode, Tom Glason and Alper Yurder discuss the importance of hard work, the impact of leadership on individuals, and common mistakes made by B2B tech companies in their go-to-market strategies.
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May 15, 2024

Crafting Your Sales Persona With Jamal Reimer

In this Sales Therapy episode, Jamal Reimer and Alper Yurder discuss Jamal’s enterprise sales journey. They highlight relationship-building, meaningful conversations, and adapting to industry shifts, such as the rise of CIO influence. Touching on digital tools, they stress the need for adaptability in modern sales.
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May 8, 2024

Mastering the Sales Conversations with Patrick Trümpi

In this Sales Therapy episode, Patrick Trümpi and Alper Yurder discuss sales, discovery calls, journaling, and personal growth. They touched on the importance of guided discovery in sales, the need to listen actively during conversations, and how journaling can help with self-reflection and personal development.
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May 2, 2024

Building a B2B Content Machine and Personal Branding with Pierre Herubel

In this Sales Therapy episode, Pierre Herubel and Alper Yurder discuss the importance of understanding target audiences, creating valuable content, and aligning sales and marketing teams in driving business growth.
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April 24, 2024

Customer Success Strategies for Startup Growth with Rachel Provan

In this Sales Therapy episode, Rachel Provan and Alper Yurder discuss customer success strategies through the eyes of leadership and awareness of evolving the customer’s journey.
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April 18, 2024

Strategies for Success on LinkedIn and Beyond with Stefan Smulders

Alper Yurder and Stefan Smulders discuss his entrepreneurial journey and strategies for brand building on platforms like LinkedIn amidst rapid company growth.
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April 4, 2024

The Evolution of Pre-Sales and CS Alignment with Sara Jones

In this Sales Therapy episode, Sarah Jones discusses her tech industry journey, emphasizing empathy in leadership, challenges for women, and the evolving role of pre-sales in go-to-market strategies.
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March 29, 2024

Capturing the Definition of Customer Success with Kristi Faltorusso

In this episode, Kristi Faltorusso shares her journey from Marketing to Chief Customer Officer, highlighting the importance of adapting strategies in dynamic organizational environments.
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March 22, 2024

Leveraging Customer Success for Early-Stage Companies with Jonathan Corbin

In this episode, Jonathan Corbin traces his journey from childhood entrepreneurship to corporate leadership, highlighting the importance of customer-centric approaches, the fusion of sales and client success, and the role of AI-driven solutions in enhancing customer experiences and driving revenue growth.
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March 15, 2024

Winning The Outbound Sales Game with Thibaut Souyris

Join Alper Yurder and Thibaut Souyris as they delve into the world of sales and entrepreneurship, focusing on the art of outbound prospecting. Thibaut shares insights on boosting reply rates, emphasizing consistency, problem-centric messaging.
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March 13, 2024

Leadership Lessons From Start-up to Scale-up with Angeley Mullins

Join Angeley Mullins, as she shares her journey breaking barriers in tech, emphasizing the significance of drive and curiosity. Gain valuable insights and advice for emerging CROs/CCOs, highlighting the importance of resilience and building strong networks in scaling companies.
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March 6, 2024

Cracking the Code of Customer Success with Jay Nathan

Alper Yurder interviews Jay Nathan, covering Nathan's software industry journey, leadership insights, and customer success strategies. Nathan shares tips on collaboration, onboarding, and reflects on the future of tech sales.
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February 29, 2024

Championing Sales Enablement with Todd Busler from Champify

Todd Busler shares insights from his journey into enterprise sales and entrepreneurship, highlighting the importance of strategic sales approaches for business growth.
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February 28, 2024

From UK Start-up to Global Sales Tech Leader with Guy Rubin of Ebsta

Join Alper Yurder and Guy Rubin as they discuss his journey as a founder and the challenges of being a UK-based startup in a US-heavy industry.
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February 22, 2024

Scaling a Bootstrapped Business in a Crowded Market with Adam Kay

In this episode, Alper Yurder interviews Adam Kay, CRO of Playroll, delving into Adam's transition from a legal career to sales, his reflections on business growth, and the importance of customer satisfaction for a bootstrapped startup.
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February 20, 2024

How Hockeystack’s Media House Strategy Fuelled Its Growth With Emir Atli

Join Alper Yurder as he chats with Emir Atli about building HockeyStack. Dive into B2B startup growth, LinkedIn marketing, and the power of data-driven strategies.
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February 15, 2024

Group Therapy with Christina Brady, Adam Jay, and Dale Zwizinski

Join Alper Yurder, Christina Brady, Adam Jay, and Dale Zwizinski as they discuss navigating the complex world of sales and maintaining a customer-centric approach.
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February 13, 2024

Building client success for zero churn at global scale-ups with Fadi Bassil

Join Alper Yurder and Fadi Bassil as they discuss strategies for success in sales and customer relations to reach zero churn in today's dynamic business environment.
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December 25, 2023

Authentic Leadership and the Power of Evangelism with Leslie Greenwood

Leslie Greenwood joins Alper to explore her journey from tier-one support to leadership and the role of community and evangelism in business.
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January 23, 2024

Growing B2B Sales in a Slow Market with Yoav Vilner

In this podcast episode, Yoav Vilner joins Alper Yurder to share his journey of founding Walnut, offering valuable insights into scaling strategies and navigating the Series B landscape amidst market challenges.
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February 1, 2024

Mastering Authenticity and Autonomy in Sales with Andy Paul

Alper Yurder and Andy Paul explore the role of authenticity in sales, investigating how trust, autonomy, and genuine human connections within today's competitive landscape.
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January 23, 2024

Blending Sales Expertise and AI Innovation with Thibault Brioland

In this episode of sales therapy Thibault and Alper delve into the sales strategies to get from 0 to $10M ARR and the benefits of all-bound go-to-market.
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January 31, 2024

Mastering the Art of Growth in the SaaS Industry with Kyle Poyar

In this episode of sales therapy, Kyle and Alper delve into the evolution of growth in the SaaS industry.
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February 5, 2024

Secrets to Scaling Global Sales Organizations from $6M to 100M with Javier Ortega

In this episode of Sales Therapy, Alper and Javier reunite after their time together in Rotterdam School of Management 20 years ago to talk about their mutual interest: Sales!
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January 18, 2024

Sales Strategies to Get from 0 to $10M ARR & The Benefits of Allbound GTM with Alex Olley

Join Alper and Alex as they explore buyer-centric sales, optimizing team structures for efficiency, and challenging outdated sales mentalities for sustained success.
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January 25, 2024

The Evolution of Client Success and Strategies for Modern Business with Jeff Heckler

In this episode of Sales Therapy, Alper and Jeff dive into an insightful discussion on leadership, navigating change, and the future trends in client success.
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January 17, 2024

Relationship Building and Human-Led Sales with Rafael Guper and Serkan Ferah

In this episode, Rafael and Serkan talk about relationship-focused and human-led sales strategies, navigating challenges in bearish markets, and personal well-being as a startup founder.
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January 10, 2024

The Power of Networking and Human Connections with Mike Adams

In this episode of Sales Therapy Alper is joined by Mike Adams to talk about the power of networking and building human connections in the business world.
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January 12, 2024

The Art of Founder-Led Sales with Robin Choy

In this episode of Sales Therapy Robin and Alper delve into the art of founder-led sales and how you can stand out from the crowd in 2024.
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December 27, 2023

LatAm Expansion Blueprint: PLG Triumph with Osman Koc

In this episode, Osman shares insights on building a painkiller product, market expansion in Brazil, and the importance of urgency in sales strategy. From evaluating business plans to strategic decision-making, the episode offers valuable insights for startup enthusiasts.
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January 3, 2024

Closing Deals with Confidence: A Sales Strategy Deep Dive with Akiva Weiss

In this episode of Sales Therapy, Alper and Akiva dive into how to manage high-stakes client relationships and navigate complex deals.
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December 6, 2023

Sales Mastery: Building Winning Teams and Strategies with Ryan Wilson

In this episode of sales therapy Ryan and Alper delve into how to build winning teams and go-to-market strategies in a changing economy.
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December 13, 2023

Mastering SaaS Sales: Navigating Complex Deals with Michael Akinle

In this episode, Alper and Michael dive into how to manage complex deals and engage clients in the changing landscape of SaaS sales.
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December 20, 2023

Proven Strategies for Team Excellence with John Hammond

In this episode of Sales Therapy, Alper and John dive into how to help companies maximize and drive their revenue growth.
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