Warren Buffett spends 80% of his day reading; Bill Gates reads 50 books a year; David Rubenstein reads up to six books a week; and Mark Cuban reads 5 hours daily. How about you?
Reading books is said to reduce stress and depression, strengthen your brain and decision-making, and, eventually can positively impact your career.
Whether you're interested in selling more, reducing churn, or turning your leads into users, we have an ultimate reading list featuring 20+ of the best sales and customer success books.
Let’s dive in!
Effective sales strategy is fundamental for a successful business. We've gathered the 10 best sales books to help you with various topics, from prospecting to being a leader. Each title provides fresh approaches and practical strategies to enhance sales skills and productivity.
Selling and Presenting in the Post-Pandemic World
Author(s): Keith Rozelle, Susannah Mathieson
After the business world changed forever in March 2020, Keith and Susannah will show you how to sell your product over a screen. When remote selling drives you into a corner, the authors give you practical strategies for building trust, communicating effectively, and closing deals. Remote selling is not easy, but with this book, you can bridge the “experience gap” between meeting in person and virtually smoothly.
The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
Author(s): Jeb Blount
Better prospects = Better numbers. As the number one reason for sales failure is prospect failure, Jeb Blount will guide you step by step through his innovative approach to prospecting. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.
Author(s): Andy Laws
Outbound is hard, especially in this market. But with The SDR Playbook, you have found your sidekick. Andy Laws shares his learnings and offers practical materials and strategies for productivity, collaboration, and tangible results. This comprehensive guide is for everyone, from a rookie rep to a seasoned veteran.
The Straight Truth About Getting Exceptional Results from Your Sales Team
Author(s): Mike Weinberg
Poor leadership is the main issue in underperforming sales organizations. Mike Weinberg tells it straight by calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers. This book provides a framework for sales leadership, improving team culture, and effective management with practical advice, case studies, and real-life examples.
Author(s): Tom Hopkins
Tom Hopkins will come to your desk with the world's best sales techniques. After failing for six months in sales, he learned and applied these techniques and earned over a million in three years. And now, this will be your time. This bestseller will show you the strategies for success in sales, including the ideal selling environment, effective prospecting, phone techniques, handling objections, and powerful closing methods.
Taking Control of the Customer Conversation
Author(s): Matthew Dixon, Brent Adamson
The best salespeople don't just build relationships with customers. They challenge them. Dixon and Adamson present extensive research about five types of sales reps, including challengers, and how they achieve high performance by tailoring messages, managing sales, and creating innovative ways to save or make money. The book explains how to convert your sales reps from average to challenger with the right tools.
The Surprising Truth About Moving Others
Author(s): Daniel H. Pink
According to the statistics, one in nine Americans works in sales, but so do the other eight while pitching a new idea, trying to convince their parents to buy another pair of shoes, or presenting a slideshow in their work. The book will show you the art and science of selling. Daniel H. Pink is here to show you the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more.
Author(s): Robert B. Cialdini
Let’s explore the psychology behind why people say yes, how to make them ethically, and how to defend yourself against dishonest influence attempts. Robert B. Cialdini shows you the six universal principles: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity, and how to apply them cost-free and easily to understand buyer behaviour and optimize your strategy.
Here's What You Need To Know To Achieve Success In Your Career
Author(s): Niraj Kapur
Want to achieve career success? Everybody works in sales, yet most people don’t know how to sell. Niraj combines unique storytelling and personal development with 27 valuable lessons and 17 interviews with experts to ensure you have the tools to improve your business and career. You will learn how to sell with integrity and ease, leaving behind spammy tactics and embracing proven long-term relationship-building strategies.
Tools For Talking When Stakes Are High
Author(s): Joseph Grenny, Kerry Patterson, Ron McMillan, Al Switzler, Emily Gregory
Ever find yourself in a tough conversation and wish you had a secret weapon? You found it. This book will teach you how to handle difficult conversations, manage your emotions, and achieve desired outcomes while providing strategies for effective communication. When stakes are high, and you don’t want to run away from the conversation or face bad outcomes, you can apply the lessons and strategies from this book and improve your results.
Customer success extends beyond the approach used in customer support since it entails assisting customers in achieving their intended goals as they use your product or service. These 10 best customer success books give you the theory and the practical approach to minimizing customer churn, optimizing recurring revenue, and fostering long-term customer relationships.
How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
Author(s): Lincoln Murphy, Dan Steinman, Nick Mehta
Your customer success is your business success. This book shows the relationship between post-sales success, building dedicated teams, and implementing strategies with higher retention, renewals, and advocacy in this subscription-based economy. Customer success should be about ensuring that your customers achieve their goals. You can have sustainable growth and profitability by focusing on the outcomes and implementing the book's strategies.
The Definitive Guide To Customer Success
Author(s): Guy Nirpaz, Fernando Pizarro
While the business strategies for the recurring revenue economy are shifting, Guy Nirpaz explain that this transition should be from a “hunting” (one-time sales) to a “farming” (long-term cultivation) approach. The book shows the true meaning of ongoing customer relationships, gives insights about maximising the value for both parties and helps businesses focus on long-term profitability.
A Proven Framework to Drive Impactful Client Outcomes for Your Company
Author(s): Wayne McCulloch
Many books and blogs are written by success professionals sharing their experiences and strategies, but how do you know what will work for your situation? Wayne McCulloch shares his expertise as a chief customer officer, from customer journey actions to developing transformation advisors. You will find the seven pillars of customer success and learn how to put them to the test to create a culture and stand out in the marketplace.
How to Champion the Customer at Your Company
Author(s): Jenifer Chiang
This is your go-to book for starting or growing a customer success team. It will guide you through planning, executing, and growing your team, as well as the actionable steps you can take to champion the customer at your company. From a new customer success leader to CEOs and VPs, Jennifer Chiang will help you find a piece from the insights of expertise and their practical secrets.
Why Every Aspect Of Your Business Model Needs A Paradigm Shift
Author(s): Nick Mehta, Allison Pickens
Customer success is crucial for business success and survival. You should transform your organization to focus on customer success apart from just digital offerings. Mehta and Pickens will guide you on transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.
How to Build Your Customer-Driven Growth Engine
Author(s): Jeanne Bliss
This will be your proven framework for an advanced customer experience transformation, taking years off your learning curve. With worldwide authority in customer experience and leadership experiences, Jeane Bliss shows a five-competency model for customer-centric growth with tools, actionable strategies, and real-world examples. The book shows you how to align your organization around customer experience, from product development to planning.
Building Customer-Centricity into the DNA of Your Growth Strategy
Author(s): Jyo Shukla
Jyo Shukla developed a customer success mindset philosophy for business growth. It is a customer-centric concept of a growth mindset based on humans thriving on shared knowledge and a customer-led growth model. In this book, Shukla discusses strategies that help you adopt a company-wide customer-first mindset to feel your growth and unlock your unlimited potential.
Conquering The New Battleground For Customer Loyalty
Author(s): Matthew Dixon, Nick Toman, Rick Delisi
Are you sure that the best way to create customer loyalty is to provide service that is so good, so over the top, that it surprises and delights? This book challenges this common belief and argues that businesses should focus on creating frictionless experiences rather than over-the-top service. The authors will show you the importance of effective self-service options, streamlined problem-solving processes, and managing customers’ perception of effort.
How to Thrive in One of the World's Fastest Growing Careers--While Driving Growth For Your Company
Author(s): Ashvin Vaidyanathan, Ruben Rabago
A customer success manager is a critical asset to any organization, but have you had any instruction manual for the CSM profession until now? This book offers practical advice for building, managing, and developing customer success teams. Vaidyanathan and Rabago offer their expertise in building, training, and managing with real-world examples and practical advice.
How a New Generation of Technology Vendors Thrives Through True Customer Success
Author(s): Paul J Henderson
Outcome generation is coming through. They have a new approach to enabling customer success. This book teaches you how to join the movement, engage customer executives at the start of the buying cycle for existing customers, and leverage customer success at every lifecycle stage. Henderson will help you discover how to evolve customer success for great references and marketing with a new way of attracting attention, creating interest, and engaging prospects.
Whether you want to hone the skills you need to make a sale, improve the processes involving the customers, or invent a new way of doing business, you will find the advice in these books.
But don't stop here. Introduce the practice of reading as a regular activity in your work sphere. Education needs to be practical — you should share your learnings and ideas with your co-workers, relate the learnings to your job, and observe the progress.
Your first 5 flows are free. No credit cards, no commitments.
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