It takes 7 seconds to form a first impression of someone. And even Princeton researchers suggest that people can make accurate judgments about others within 0.1 seconds.
Making a good first impression in sales is even more important because it sets the tone for all subsequent interactions and significantly influences how others perceive and engage with you. So your first in-person interaction with your prospect — usually a discovery call — will lay the foundation for the relationship and can even impact the outcome.
This cheatsheet features specific discovery questions to help you prepare for and conduct an effective sales call.
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