Stories of Women in Revenue [Flowla Research]
Exclusive research of the challenges they face and the strategies for success.
Download the research
Women in revenue leadership bring immense value to their organizations, yet their experiences and contributions are often overlooked.
To change that, we’ve partnered with Wednesday Women, Women Sales Pros, Women in Customer Success, and #GirlsClub to connect with female revenue leaders across roles and seniority levels.
Our goal is simple: To amplify their voices, share their stories, and push for a more inclusive and equitable industry. By bringing these experiences to light, we hope to spark real change and empower the next generation of women leaders.
Explore the key findings and the powerful stories behind them inside.

This research was conducted by Flowla in February 2025.
We contacted 100+ sales and CS professionals in leadership roles, 55% of whom have 10+ years of leadership experience.
The surveyed professionals represent organizations across a number of industries, 75% being established SaaS businesses with 50+ employees.
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