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Gerry Hill

"We ghosted Monday."

VP, Customer Strategy · TitanX
Jun 2026

TL;DR — KEY TAKEAWAYS

  • Gerry's team stopped using Monday entirely without cancelling it. They built Slack automations around it so it runs headless in the background. His team never touches the UI. His read: they were over-indexing on it as a source of truth when all they needed was a filter.
  • Velaris went live 12 weeks ago. It gives his CS team leading and lagging indicators on what to act on and when. He says the team behind it has been responsive and builds changes on request.
  • He built a Claude-powered budgeting tool for his customers. It takes phone reach data from their TitanX pilot, maps it against their TAM, and outputs an interactive model they can keep via a unique URL. No third-party tools involved.

GUEST

Gerry Hill
VP, Customer Strategy · TitanX
Sales
RevOps

COMPANY

Industry
Sales Technology / Outbound Sales
Stage
Series A
Headcount
11–50
HQ
Knoxville, Tennessee, US

VERDICTS

Added
Velaris, Claude
Dropped
Monday
Wants to Try
Claude MCPs

TOOLS MENTIONED

Velaris
Claude
Monday
Nooks

TRANSCRIPT

Q: What was the last tool you dropped recently?

Monday. My team was using it, now they don't. It was just a distraction, wasn't a value driver. Our business was over-indexing on Monday as a source of truth, and actually we didn't need the detail, we just needed the filter. It still sits in the background, but we don't interact with it.

Q: What was the last tool you added to your team?

Customer service platform called Velaris. Acts as a data aggregator so that I can get every single insight into every single customer. We went live about 12 weeks ago. It's giving us really, really strong leading and lagging indicators on what we need to intervene with. Couldn't be happier.

Q: Do you have thoughts on the most overrated tool in the space right now?

Nooks. They're phenomenal at AI. They're really good at engineering. But they've never ever experienced a day in the life of GTM before they built their product.

Q: Is there any tool you're desperate to try?

Well, what I'm excited about right now is all the different MCPs that are becoming available for Claude. My big belief is if I ever need to log into software ever again, beyond my preferred LLM in about eight months time, then something has gone deeply wrong. But I hate software, even though I sell software.

Q: Are there any homegrown solutions you or your team has come up with?

Using Claude, I've been able to take phone reach data from the pilots, open up an abstraction. Claude then plots where in their TAM journey they are and how much they need to buy to be able to cover their TAM over the next two, three years. So it acts as a budgeting tool for my customers. It's fairly interactive and dynamic so I could present it to them or I can give them a unique URL and they can go off and plot and plan for themselves.

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