How OtherWayAround Sped up the Sales Cycle by 25%

Alptug Ika, co-founder and COO of OtherWayAround, joined us for a chat to share how Flowla transformed their sales process by streamlining communications and uncovering key client insights.

Beginning of the story

At OtherWayAround, doing things differently isn’t just a tagline — it’s their identity. As the name suggests, everything they create, deliver, and represent challenges traditional norms. Whether it’s how they approach creative campaigns or structure their media outreach, every aspect of the agency strives to push boundaries.

But with innovative services often comes the challenge of explaining them — especially in the sales process. 

The OtherWayAround team found themselves writing long emails, trying to ensure that decision-makers — who might not have been present in the original meetings — could fully grasp the company’s value. Yet, this approach had its own pitfalls. The biggest challenge arose after the meetings. The team wanted to ensure decision-makers — who often weren’t in the original meetings — could fully understand the pitch. 

“There might be one person in the meeting who already heard our story, but they might not be the decision-maker. So the decision-maker would see the email and need to consume it as if we were telling the story — but it’s a nightmare to see a long email, and no one has time to read them.”

The search for a solution began, and after exploring several tools, OtherWayAround discovered Flowla through LinkedIn. They tested multiple products side by side but ultimately chose Flowla. The main reason for that, according to Alptug Ika, co-founder and COO, was that the account management team was really helpful and offered a really smooth onboarding process. 

With Flowla, OtherWayAround found a seamless way to communicate their value and streamline their sales presentations.

Realizing the benefits

After initial meetings, OtherWayAround uses Flowla to deliver offers and streamline communication. With Flowla’s ability to categorize content, prospects can focus on the sections that matter to them. 

Flowla’s analytics have become an essential tool for fine-tuning their sales strategy. Alptug highlights how the time spent feature provides insights into client priorities.

“We have many different sections — our story, who we are, our analysis, the offer, and best cases. If we see a lot of time spent on the pricing section, we can understand they’re discussing the price among their team. If they spend more time on the analysis section, they are likely trying to understand their weaknesses and opportunities in the market. They are checking the numbers to decide if they want to work with us or not. It is like being in their room while they're evaluating us. That gives us the power on what action would lead us to winning the deal.”

Flowla also enables OtherWayAround to refine their follow-up strategies based on client behavior and engagement. For instance, if a client overlooks critical sections like the analysis, they’ll bring it up in follow-up emails to reinforce the value proposition.

By leveraging Flowla’s insights, OtherWayAround not only streamlines communication but also ensures they adapt their approach to align with client expectations in real time.

Smooth adoption for long-term impact

Adopting Flowla was a straightforward experience for OtherWayAround — they checked the tool and liked it, recalls Alptug Ika, co-founder and COO. While the initial impression was positive, their sales rep wanted to explore advanced features. 

“He directly wrote to Erdem, and Erdem showed him all the details. That was the breakeven point for us, where we decided to purchase Flowla — it made us feel valued as customers.”

Flowla also provided unexpected insights that transformed how OtherWayAround approached their sales presentations.

These insights have helped OtherWayAround refine their sales presentations, optimizing not just their offers but how they tell their story to resonate with potential clients.

Considering all the benefits and a really smooth onboarding process, Flowla has become an essential part of their sales process, helping OtherWayAround communicate more effectively and optimize how they engage with clients.